AfricaFeed — Safaricom, Kenya’s leading mobile network...

Safaricom, Kenya’s leading mobile network operator, and arguably the nation’s most omnipresent brand, celebrates its 10th anniversary this year.

To mark the occasion the company produced this spectacular and uplifting ad.

The commercial, shot with a huge cast of Safaricom staff, who are members of the Safaricom Choir, and put together by the firm’s advertising agency Redsky, will
be relayed through a fully integrated 360 degree execution that will see it on TV, radio, retail units, press, billboards, websites, cinema screens and digital media platforms.

I just love this spot to bits. It’s such a powerful piece. With over 16 million subscribers and a suite of innovative mobile money products, Safaricom has done more to to unite and empower Kenyans than than all the squabbling fools in this house.

Have a look at this to find out more about how the Niko Na Safaricom video was made.